Free Shipping on all orders over $99*

Time for tough decisions...

July 04, 2018

Time for tough decisions...

Sometimes in life, you have to make big decisions.

In business as well.

Here at Roasted Fox, we've been wrestling with a dilemma - stay in business...or not.

You see, since our inception we have been pretty proud to be Australian Made. In fact, we loved it.

We know many of you loved it too.

The problem has been however, that being Australian Made is really, really hard. For a start, almost no-one wants the job of manufacturing clothes in Australia that aren't uniforms or very simple jobs.

In fact, we were knocked back by most manufacturers just because our sleeves were different to the bodies - apparently it required too much planning...

 

So Many Obstacles

But that hasn't been the only issue.

"What about cost?", I hear you ask. Well sure, that's a factor. In fact, it's actually a sore point.

You see, when we originally chose our manufacturer, we were making small runs and were paying sampling rates to get our clothes made. We were losing money in the early days but we believed in our brand. And the agreement was that as our volumes increased, our unit prices would decrease.

But no. They stayed the same. And now, even though we want to increase our volumes even more, we have been told that our unit prices will go up again regardless.

But unit cost hasn't been the only factor. In fact, our biggest issue has been transparency. You see, we assumed that our manufacturer cut and sewed all of our garments in their factory. Turns out this is not the case -yes, they cut the fabrics but then they send them off to be sewn. Where to? We have no idea - they won't say. Which rings alarm bells and creates a trust issue.

However, this biggest obstacle we face is lack of flexibility. We have big plans for Roasted Fox and we have designs for all sorts of awesome new garments as well as plans to reduce waste but our current manufacturer isn't interested in doing any other designs.

And that's a problem.



Aaaaargh! Get To The Point!

The point is that for many years, we have dealt with these issues as a part of business but now we have reached a tipping point. You see, if our costs rise, we have a few choices - actually lose money on each garment - raise our prices - or call it quits.

We don't like any of those options.

And we don't like being caged in terms of increasing our product line - not when our heads are exploding with ideas!

So changing our manufacturer is the only option.

Except no-one in Australia wants the job.

So China it is.



Shut Your Mouth!

I will not. 

The thing is, we have been dealing with China a lot anyway when it comes to Roasted Fox. That's where our fabrics come from, that's where our labels come from, our packaging and swing tags.

In fact, the only thing that happens in Australia is the cutting and sewing.

Which is another another thing. Being able to call yourself Aussie Made is pretty easy and doesn't require the majority of processes to happen here. 🤔

But the factory we will be using in China is another small family business like ours. We know them well. They make all the garments for our baby brand, Li'l Zippers, their quality is impeccable, their flexibility is astounding, their knowledge is incredible and they are just awesome to deal with.

I could go on and on but I know this, this change will enable Roasted Fox to become what it was destined to be.

And our family might actually make some money.

 

 

I'm sure this news might disappoint some and we understand. What we wanted people to know however that this decision has not been made without serious thought (some 12 months of it).

We believe it is the best thing for our brand and our kids.


Stay Foxy!

 

Bek & Adam






Also in the foxy blog

How To Start A Family Christmas Tradition
How To Start A Family Christmas Tradition

December 11, 2018

Traditions and rituals are lovely, but they're not everything. 

View full article →

The One Thing That Will Raise A Resilient Child
The One Thing That Will Raise A Resilient Child

December 04, 2018

The fact is, children learn useful lessons in moments of challenge.

View full article →

Why I Want My Kids To Be 80's Kids
Why I Want My Kids To Be 80's Kids

November 29, 2018

Kids were totally kids in the 80's...and we ruled the world.

View full article →

Size Guide & Guarantee

 

Based on averages, we believe that a "Size 2" should actually fit your child from when they are two to when they are three.  However, we do appreciate that not all children are built the same and so in the spirit of helping you make an informed choice, have included our manufacturing size guide below.

Having said that, we also appreciate that buying clothes online can be difficult and even if you measure your kids according to the chart, sometimes things just don't fit right.

 

Therefore, we offer all our customers, the right to return items from their first order in order to exchange them for different sizes at no charge. Simply contact us and we will be more than happy to help you out. 

 

 

Clothing Size Guide:

(in cms)

6m

1

2

3

4

5

6

7

8

9

10

Chest

48

50

52

54

56

58

60

63

66

69

71

Waist

50

51

52

53

54

55

56

58

60

62

64

Hip

54

56

58

60

62

64

66

69

72

75

78

Height

76

80

89

98

107

114

120

126

132

138

144

Leg

35

38

44

50

57

62

66

70

74

78

82

 

Plae Shoes Size Guide:

All sizes published on our website are US sizes. Make sure to refer to the below shoe size conversion chart if you have any questions about your child’s foot length and the corresponding size in AU, European, or UK sizing.

We know how challenging it is to get the right fit, that’s why we’ve designed a simple process you can use at home. Print out our PLAE FIT KIT and try it out. 

US Size EU Size UK Size AU Size Inches Cms
6 22 5 5.5 5.5 14
7 23 6 6 5.7 14.5
8 24 7 7 5.9 15
9 25 8 8 6.1 15.5
9.5 26 8.5 8.5 6.3 16
10 27 9 9 6.5 16.5
11 28 10 10 6.7 17
12 29 1 11 6.9 17.5
12.5 30 11.5 12 7.1 18
13 31 12 12.5 7.3 18.5
1 32 13 13 7.5 19
2 33 1 1 7.9 20
2.5  34 1.5 2 8.1 20.5
3.5 35 2.5 3 8.5 21.5
4 36 3.5 3.5 8.9 22.5

 

Wellies Size Guide:

In order to ensure correct size for your feet, we have measured the internal length of each insole of each Wellington boot as shown in the table below. Please measure one of your insoles that currently fit your foot length, and match it to our measurement, to find your correct size. We have found that this is the most efficient way, as shoe sizes and measurements vary between manufacturers.

AU Size EU Size Insole Measurement cm
1 19 12.5 cm
2 20 13.5 cm
3 21 14 cm
4 22 14.5 cm
5 23 15.5 cm
6 24 16 cm
7 25 16.5 cm
8 26 17 cm
9 27 17.5 cm
10 28 18.5 cm
11 29 19 cm
12 30 19.5 cm
13 31 20 cm
1 32 21 cm
2 33 22 cm
3 34 23 cm
4 35 23.5 cm

 

Please note: while all care is taken to ensure the accuracy of this information and the final result, the processes of manufacturing (marking, cutting, sewing and finishing) mean that some variances will occur.

 

If you have any questions regarding sizing, please feel free to contact us using the form below.