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The Cray Cray COVID Collection
What a whirlwind the last seven months have been.
Right when our summer range was going into production, COVID-19 hit China 😱. So not knowing exactly what was going to happen, and with our factories closed indefinitely, we had to look for other alternatives. And while Australia was our manufacturing country for quite a few years, our fabric always came from China.
So, what could we do? China was closed - so no fabric and no manufacturing! Australia was open - but no fabric.
And then after looking at different alternatives for sourcing fabric locally, Australian manufacturing got shut down! 🤯
Looking down the barrel of not having range for summer, got me thinking outside the box. What have I got? What can I do? While pondering this little puzzle, I went digging through the boxes in our warehouse.
One of the reasons we moved manufacturing offshore was that when making in Australia, there was lots of waste. They weren’t fabulous at making the best of what we had, so we had actually had massive amounts of different fabrics in different lengths. I decided to see how they could possibly go together!
After many, many days of sifting through scraps of fabric, inspiration came to me - the Cray Cray COVID Collection was going to be like no other. Utilising the beautiful fabrics that were either left over, samples, or a good idea that never got used, we were going to put together what I believe to be the most beautiful (and terribly limited) collection that Roasted Fox has ever seen.
Making the best of a bad situation and by sourcing an awesome local seamstress who had time to create all new patterns and styles during lockdown, it's finally here! 🙌
With thanks to our wonderful photographer, who on the day restrictions eased, was here at our lovely little farm along with our neighbour's and team member's children, the collection finally came together.
So, after many months of to-and-fro and higgledy-piggledy doing what we could, here is the Cray Cray COVID Collection!
We hope you love it as much as we have loved creating it for you. 💖
What a beautiful way to farewell 2020, the year where we all had to make it up as we went!